Print Frequently Asked Questions

What are the Exclusive Auction Advertising Programs?
Answer: The Exclusive Auction Advertising Programs are programs designed to offer auctioneers Special NAA Member rates for placing their ads in major publications.

Who can take advantage of the program discounts?
Answer: These programs are exclusive to National Auctioneers Association Members. The savings are especially helpful to small auction companies because there is no long-term commitment. You simply use them when you need more coverage on a smaller budget.

Which Publications participate in this NAA member program?
Answer: We provide discount advertising rates for major publications like USA TODAY, Investor’s Business Daily, & The Network of City Business Journals (also, we can check for business journals in your local area).

If I already have an ad agency, can they get the discount?
Answer: Absolutely! Your special rate discounts are not only available to you, but they are also extended to those who represent you.

How do I place my ads in one or more publications?
Answer: Simply contact Satellite ProLink, Inc.
or Click Here
Then Chill Out! We'll take care of the rest!

Web Frequently Asked Questions

Question: Why is advertising on the web so important these days?
Answer: These days most people head straight for a computer to use the internet to look for goods, services and information. There is no denying that the internet is only increasing in popularity and consideration as the dominant form of modern advertising. The Internet is full of real people, searching real time, for information on specific topics. When people search the Internet, you typically use a web page known as a ‘Search Engine’ to find specific content or go to one of many popular websites - on which we can feature your enhanced ads creating exposure and driving traffic to your website!

Question: How does Search Engine Advertising work?
Answer: A: Filtered, Flexible, and always Firing! Ads get Circulated (appear) and ads get Clicked! A typical Search Engine Campaign circulates "Several 10s to 1000s of Times (or 100,000s)", to people searching for related keywords, on Google/Yahoo and their powerful network affiliates, who make up the internet. Once found, Keywords are typically clicked "Several 100s of Times" to go thru to the targeted website.

Question: How do Search Engine ads circulate?
Answer: Every day, millions of people enter keywords into a Search Engine and view the search results that populate the search return pages. By searching for certain keywords out of millions of possibilities, users filter out what they don't want, so that they can see what they do want - and sometimes that can be your ad! Campaigns expend budget only when ads are engaged, so you know that only people seriously interested in your ads are clicking to find out more information! The people and searches that make up advertising traffic passes through several incredibly powerful filters before any ads can actually circulate and/or be engaged:
1st filter – what people search for
2nd filter - what catches the eye after scanning
3rd filter - what people find relevant enough to click on
Advanced packages can even utilize a geographical filters, which would be the 4th filter, etc.

Question: What do you pay for?
Answer: Clicks on the Keyword ads. The clicks are counted per person. If someone clicks the same ad more than once, it still counts it as only one click.

Question: Is Search Engine ad circulation tangible and measurable?
Answer: Absolutely! In EGY packages, courtesy Emails are sent when ads are verified as circulating that include keyword examples and/or screenshots documenting ad circulation with links you can follow and see your ads! Reporting services are also available to keep you informed! Custom campaigns are uniquely designed for every order and situation, and performance is highly subjective and based on very specific interest for the individual offerings. Some of the variables that impact campaigns are: property type, location, time of year, market competition, budget, amount of keywords, keyword bid amounts, campaign time prior to auction, info from client, keyword minimum activation fees, daily market trends, etc.

Question: What is the best way to advertise my upcoming Auction on the Web and utilize Search Engines?
Answer: A custom EGY Web Advertising Package is the only guaranteed way to penetrate the tops of Search returns! Our team has pioneered a unique multi-faceted approach to permeating this critical advertising market. Our packages harness over a decade of experience and proprietary techniques that yield results!

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