The following are brief descriptions and links to a selection of SPL Resources.
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WXYZ
• AMA -
American Marketing Association
The AMA's website, MarketingPower.com, supplies site registrants and AMA members with the information, products and services required to succeed in their careers. The site can be used to:
- Find new job opportunities and post company openings through the AMA Career Center.
- Develop new skills through an extensive series of Best Practices articles and Webcasts.
- Tap into ROI enhancing tools through the Academic, Marketer/Reseacher and Collegiate resources.
- Track trends in the marketing profession through a variety of AMA member publications.
- Subscribe to a complimentary personalized newsletter and the AMA members-only Marketing Matters newsletter.
- Keep networking skills up-to-date by searching the AMA Member Roster, an exclusive AMA member benefit.
- Post company information or search for marketing services suppliers in the M-Guide, the AMA's Marketing Services Directory.
• American Association of Advertising Agencies
Founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States.
Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the AAAA, more than 60 percent of our membership bills less than $10 million per year.
The AAAA is not a club. It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.
The average AAAA agency has been a member for more than 20 years, and a dozen agencies can trace their memberships back to the group of 111 agencies that founded the AAAA in 1917.
• Adage.com - Advertising Age
Online Source for Marketing and Media News
• DailyTech.com
DailyTech is a leading online magazine for a well-educated, tech audience. Our readers enjoy hard-hitting and up to the minute CE, PC, IT and information technology news. DailyTech’s fast-moving content also reaches out via news syndications, public portals and forums.
• Lunametrics
LunaMetrics was started by the CEO, Robbin Steif. She’s not a designer – she’s an analytic marketer. Every time she helped a friend with their website, she asked for their analytics. “Can you just send me your web statistics?” Robbin would ask, and often encountered a blank stare. “Where would I get them?” the website owner would ask, or would respond, “We don’t have any.” Another favorite was, “I don’t know who is in charge of that.” Since web analytics are the new frontier, it quickly became clear that this was a place to make a difference. LunaMetrics has since helped dozens of companies use their web analytics to increase their web conversion rate and to more effectively market online.
Robbin is a graduate of Harvard College and the Harvard Business School. She is a Pennsylvania Best 50 Women in Business winner, on the Board of Directors in charge of the marketing committee for the Web Analytics Association, and is a frequent speaker on the topic of conversion rate and web analytics.
• MarketingProfs
It's a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 322,000 subscribers, making it the largest in its category. Through the MarketingProfs Web site, newsletters, conferences, seminars, forums and so on… we help you navigate your way to market your business and keep you informed of the newest and best tools.
• National Auctioneers Association
 The NAA’s mission is to promote the Professionalism of Auctioneers and Auctions through Education and Technology. The NAA provides its members tools of the trade to business-building benefits and professional ties; designed to serve the current marketplace.
• National Auctioneer Foundation
 The National Auctioneers Foundation is a 501(c)(3) nonprofit educational foundation working hand in hand with the National Auctioneers Association to advance and build the auction industry through research, education, and public relations.
• reCAPTCHA
reCAPTCHA is a free CAPTCHA service that helps to digitize books, newspapers and old time radio shows.
• Search Engine Strategies
Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. SES Search Marketing Events provide instruction from the industry's top Search experts, including representatives from the Search Engines themselves.
• SitePoint.com
SitePoint is a fast growing online media company and information provider targeting the Web professional market, specifically Web Developers and Designers. The company has five major revenue streams: advertising and sponsorship, content-based products both online and in retail, software, and more recently streaming video subscriptions and classified listings.
• Target Marketing Magazine
Target Marketing, founded in 1977 (as ZIP), is the authoritative source direct marketers turn to for hands-on, how-to information that is kept and referred to for months. Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.
Target Marketing is part of the Target Marketing Group of publications, published monthly by North American Publishing Company (NAPCO) in Philadelphia, also publishers of Catalog Success, FundRaising Success, Publishing Executive and Book Business magazines and the newsletter Inside Direct Mail.
• Web Pro News
WebProNews is your comprehensive resource for news, information, and tips related to online business. We cover the latest developments in search engines, search engine optimization (SEO), search engine marketing (SEM), social media marketing, advertising, and online branding.
We offer not just news, but analysis of developments in the online business space, and tutorials and insight into how to build a better online presence. That means the topics we cover stretch beyond just our aforementioned specialties and include new concepts and developments affecting online business (think Web 2.0, podcasting, video, various media), and even include financial, legal and political issues that have direct bearing on the Web industry.
In addition to that, we attend and cover major industry conferences like Search Engine Strategies, SMX, PubCon, and the Portable Media Expo. With us there for you, it's like saving a few bucks on registration and travel costs. By signing up for the WebProNews newsletter, you can receive conference information and the latest e-commerce news and tips right in your email inbox.
• Website Magazine
 Website Magazine is the one magazine to focus exclusively on the business of running a website: tips for successful websites, solutions for enhancing website traffic, the latest Internet industry trends and statistics, as well as news analysis on the Internet industry.
By providing a broad scope of useful articles and tapping premier talent in the industry, Website Magazine covers all the elements that together make websites successful: search engine optimization and marketing, website design, content management, blogging, E-commerce, online advertising, email marketing, analytics, web software and applications, customer service/customer relationship management, web hosting, mobile web and more.
That’s why Website Magazine, founded in 2005, has quickly been recognized as the most useful magazine in the field.
• Wikipedia
Wikipedia (pronounced /ˌwiːkiˈpiːdiə/ or /ˌwɪkɨˈpiːdiə/) is a multilingual, Web-based, free-content encyclopedia project. The name "Wikipedia" is a portmanteau of the words wiki (a type of collaborative Web site) and encyclopedia. Wikipedia's articles provide links to guide the user to related pages with additional information.
Wikipedia is written collaboratively by volunteers from all around the world. Anyone with internet access can make changes to Wikipedia articles. Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference web sites, attracting around 65 million visitors monthly as of 2009. There are more than 75,000 active contributors working on more than 13,000,000 articles in more than 260 languages. As of today, there are 2,926,314 articles in English. Every day, hundreds of thousands of visitors from around the world collectively make tens of thousands of edits and create thousands of new articles to augment the knowledge held by the Wikipedia encyclopedia.
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