(Mon, 06 Sep 2010 08:01:13 -0400)
LOS ANGELES (AdAge.com) -- Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives told Automotive News last week. 
(Mon, 06 Sep 2010 00:00:00 -0400)
BATAVIA, Ohio (AdAge.com) -- In an interview with marketing chief MJ Jolda explained why "light"-green consumers -- those who consider the environmental impact important, but give as much or more weight to other factors such as price and performance -- and an appeal to value, along with environmental concern, are making a difference for Marcal.
(Mon, 06 Sep 2010 00:00:00 -0400)
Looking at American culture throughout history, iconic images come to mind. Some are turning points in history, forming our nation. Others are people who shaped our freedoms and laws. And some are brands that affected how we eat, shop and pass our time. Each was once an idea that has grown into a national -- and in many cases, global -- force to be reckoned with. Below are 10 examples of these people and their ideas that have grown far beyond expectations.
(Mon, 06 Sep 2010 00:00:00 -0400)
The marketing mantra has always been to give the customer what he or she wants, but that approach pretty much precludes giving consumers things they don't know they want or haven't thought of. And are marketers sometimes "held captive by their customers" -- proclaiming they don't want an improvement or new technology because it would be too disruptive to their normal behavior?
(Mon, 06 Sep 2010 00:00:00 -0400)
NEW YORK (AdAge.com) -- Car advertising is about to take a turn -- for the green. Come this fall, drivers -- and not just Americans, but global drivers -- are about to feel the onslaught of a new crop of eco-friendly auto brands, some independent and some backed by the big car makers. Here's what you need to know about who's in the marketing seat at seven of these companies and how they're positioning themselves to consumers.
(Mon, 06 Sep 2010 00:00:00 -0400)
NEW YORK (AdAge.com) -- Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google's search results.
(Mon, 06 Sep 2010 00:00:00 -0400)
In order to get beyond the uninteresting and, oftentimes, undifferentiating focus on product features, marketers must position their brand not within a category, but within consumer culture.
(Mon, 06 Sep 2010 00:00:00 -0400)
When you can get the specific details only two-way dialogue can afford, you're certain to learn a few new details about your audience that could completely change the way you communicate with them.
(Mon, 06 Sep 2010 00:00:00 -0400)
PHILADELPHIA (AdAge.com) -- Ad Age spends a day with Hyundai during the automaker's fourth stop on the 10-city "Hyundai Uncensored" national tour. This leg of the tour, held at the home of the Philadelphia Phillies and its fans, aims to turn locals into Hyundai fans by putting them behind the wheel of a Hyundai Sonata, Toyota Camry or Honda Accord, taking them through their paces with a course consisting of hairpin turns, evasive maneuvers, high-speed straightaways and conditions that mimic icy roads.
(Mon, 06 Sep 2010 00:00:00 -0400)
BATAVIA, Ohio (AdAge.com) -- When students arrived at PS 107 in Brooklyn's Park Slope neighborhood this year, their parents were asked to provide a "triclosan-free" liquid hand soap. While it's a relatively new trend for students to be asked to contribute cleaning supplies in addition to the usual notebooks and pencils, it's an even newer trend for districts to be picky about the brands' green credentials.
(Mon, 06 Sep 2010 00:00:00 -0400)
YORK, Pa. (AdAge.com) -- "Plants vs. Zombies," with its unusual combination of pea-shooting plants and not-too-scary cartoon zombies, has quickly become a huge hit for casual game publisher PopCap -- and it's about to go bigger.
(Mon, 06 Sep 2010 00:00:00 -0400)
NEW YORK (AdAge.com) -- With the arrival of the new fall program lineups comes any number of intriguing challenges the TV networks must face, some together, some on their own. What are they? Ad Age tells you what to watch out for as the 2010-2011 TV season gets out of the starting blocks.
(Mon, 06 Sep 2010 00:00:00 -0400)
YORK, Pa. (AdAge.com) -- "Marcus don't play that." That's Marcus Rivers, Sony PlayStation's smack-talking front man for its handheld PSP device, referring to mobile-phone games.
(Mon, 06 Sep 2010 00:00:00 -0400)
NEW YORK (AdAge.com) -- You can now check in to TV shows like you can to your corner bar. But what's a check-in worth to networks if they can't send viewers buy one, get one free happy-hour specials?
(Mon, 06 Sep 2010 00:00:00 -0400)
NEW YORK (AdAge.com) -- When students arrived at PS 107 in Brooklyn's Park Slope neighborhood this year, their parents were asked to provide a "triclosan-free" liquid hand soap, citing suspicions the anti-bacterial agent found in many such soaps is an "endocrine disruptor." Rather than "regular disinfectant wipes" from the likes of Clorox or Lysol with a host of what the school calls "harmful biocides," the letter suggests greener options from Green Works (another Clorox brand) or Seventh Generation.
(Mon, 06 Sep 2010 00:00:00 -0400)
NEW YORK (AdAge.com) -- This summer, agency holding companies kept busy with a bit of housekeeping. Omnicom Group, WPP, Interpublic Group of Cos. and MDC Partners in the past few months have all streamlined the number of individual shops and agency offices sitting under the same umbrella -- sweeping underperforming entities under their stronger siblings and combining agencies to create scale and expand geographic footprint. And it's not over: CEOs of those companies and observers say there's more to come this year. 
(Mon, 06 Sep 2010 00:00:00 -0400)
NEW YORK (AdAge.com) -- For years lemon-lime sodas have languished while cola line extensions and emerging categories such as energy drinks and enhanced waters took precedence. Now, Sierra Mist, 7Up and Sprite are all poised to benefit from an influx of marketing dollars as their owners rush to prop up the second-largest carbonated-soft-drink category and target consumers who may be susceptible to a soda that at least seems lighter and healthier. 
(Mon, 06 Sep 2010 00:00:00 -0400)
NEW YORK (AdAge.com) -- Back in June, the Obama administration declared that a "summer of recovery" was at hand, as some construction projects funded by the stimulus bill passed 19 months before finally got underway. He ended the summer on a darker note, in a prime-time address from the Oval Office that used some grim rhetoric to describe the state of the economy.
(Mon, 06 Sep 2010 00:00:00 -0400)
NEW YORK (AdAge.com) -- Publicis Groupe is having trouble meeting its media-spending commitment to Microsoft, according to several people familiar with the situation. The third-largest agency-holding company entered into the commercial agreement last summer when it bought digital agency Razorfish from Microsoft. Execs put the commitment at "a couple hundred million dollars" annually for ad inventory. 
(Mon, 06 Sep 2010 00:00:00 -0400)
NEW YORK (AdAge.com) -- A spate of better-than-expected reports on consumer spending, jobs and retail sales last week appeared to take an edge off many fears of a double-dip recession. That's the good news. Here's the not-so-good news. 
(Mon, 06 Sep 2010 00:00:00 -0400)
CHICAGO (AdAge.com) -- A look at why we need Gen X to save us, and why they might not be up to the task. 
(Fri, 03 Sep 2010 17:52:56 -0400)
I am a hardcore gamer. I'm attracted to your average gritty shoot-em-up. Usually I wouldn't give a game with dancing flora more than a passing glance, but something caught my attention. Said flora was slaying zombies. 
(Fri, 03 Sep 2010 13:39:01 -0400)
NEW YORK (AdAge.com) -- The $4 billion sale of Burger King to 3G Capital Management this week doesn't mean flip for McDonald's firmer-than-ever position as the No. 1 burger chain. But it does present an opportunity to steal back at least some of the share ceded in the past couple of years to the Golden Arches as well as fast-feeders like Wendy's, Subway and Domino's.
(Fri, 03 Sep 2010 13:07:02 -0400)
Journalists, especially the ink-stained variety, often get a bad rap for not being terribly good with technology. That perception might change, however, with the revelation that the reporters from the News of the World, one of Rupert Murdoch's trashier publications, have for years been hacking the voice-mail boxes of the bold names they cover. Sure, some folks -- though, hopefully not the office cat -- may be going to jail, but that's a small price to pay for a scoop that Prince William injured his knee.
(Thu, 02 Sep 2010 18:22:02 -0400)
BATAVIA, Ohio (AdAge.com) -- Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that counts behemoths Walmart Stores and P&G among its clients an additional foothold as it seeks to double headcount for the second year in a row. 
(Thu, 02 Sep 2010 15:12:01 -0400)
NEW YORK (AdAge.com) -- In a sign of Google's renewed belief in AOL's future, the search giant has outbid Microsoft to retain AOL's search traffic for another five years. Terms of the deal were not disclosed, but Citigroup analyst Mark Mahaney reports it is structured as a revenue share and does not include any upfront payments or guarantees. Ad Age talked with AOL CEO Tim Armstrong about the deal.
(Thu, 02 Sep 2010 15:10:32 -0400)
LONDON (AdAge.com) -- Coca-Cola is pioneering technology in Israel that allows users to automatically update their Facebook status by swiping a wristband across a reader. At the Coca-Cola Village, a fixture of the summer scene for Israeli teenagers, village inhabitants can use The Like Machine, dreamed up by digital agency Publicis E-dologic, to register that they "like" a certain activity.
(Thu, 02 Sep 2010 14:30:51 -0400)
Time Warner's U.K. children's TV channel Boomerang wanted to bring the pet-loving brand to life with a party in a London park for its adoring viewers and found the answer in a doggy ice cream van.
(Thu, 02 Sep 2010 14:01:01 -0400)
NEW YORK (AdAge.com) -- Steep discounts lured shoppers in August, contributing to a surprisingly strong performance from the nation's retailers.
(Thu, 02 Sep 2010 13:37:59 -0400)
BUENOS AIRES (AdAge.com) -- Nike Argentina is playing with the concept of air itself to promote the launch of the latest Nike Air Max with an online game that lets consumers make the shoe float and fly through the air.
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