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Advertising Age - Latest News
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- An App Gives Parents A Taste of Abuse
- Fri, 03 Feb 2012 18:37:04 -0500 -
Parents of teens get a horrifying taste of what their kids go through with a free iPhone app created by Liz Claiborne Inc.'s Love Is Not Abuse Coalition.
- Facebook Hires Former Levi's, Apple Exec Rebecca Van Dyck to Lead Marketing
- Fri, 03 Feb 2012 17:43:11 -0500 -
Ms. Van Dyck spent the last 10 months as Levi's global CMO, where she oversaw the company's global "Go Forth" campaign.
- Just in Time for Super Bowl: 'The Least Interesting Man in the World'
- Fri, 03 Feb 2012 14:58:02 -0500 -
Breckenridge Brewery isn't in the Super Bowl but the craft brewer is likely to get folks in Denver talking on Sunday about the latest installments in its "Truth in Beervertising" parody campaign.
- Art of the Super Bowl Ad: Father of Super Bowl Spots on Clydesdales, Pepsi's Best and Michael Jordan
- Fri, 03 Feb 2012 14:56:00 -0500 -
Joe Pytka was behind the camera in 1992 when Cindy Crawford took that sip of Pepsi, and put Michael Jordan on the court with Bugs Bunny for "Hare Jordan."
- Ogilvy Working With Susan G. Komen for the Cure in PR Crisis
- Fri, 03 Feb 2012 14:53:02 -0500 - Who's the PR agency for Susan G. Komen for the Cure? Ogilvy, which was brought on eight months ago and now has its hands full trying to manage crisis communications for the charity now under fire.
- Is Madonna the Worst Choice Ever for a Super Bowl Halftime Show?
- Fri, 03 Feb 2012 14:24:02 -0500 -
Ad Age has been working with Networked Insights, a social-media analytics company that advises brands and agencies on media planning, to track social sentiment surrounding Madonna.
- Stat of the Day: Which NFL Teams Draw the Best Playoff Ratings?
- Fri, 03 Feb 2012 11:40:00 -0500 -
Here's an exclusive look at which NFL teams draw the best playoff ratings with a bonus list of markets that tune in even after their team is knocked out.
- Are We Ever Going to Top the Greatest Super Bowl Ad of All Time?
- Fri, 03 Feb 2012 11:23:31 -0500 - If we compare the most popular Super Bowl commercials from year to year, they all fall short of the one that got this magnificent obsession going in the first place: Apple's "1984." That iconic creation still leads everyone's list of the best ever. Why haven't we taken another huge leap and topped it?
- Pepsi Gets Medieval With Elton John Super Bowl Spot
- Fri, 03 Feb 2012 10:53:02 -0500 -
Pepsi, the choice of a new generation, may look like its going old-school in its return to the Super Bowl, what with the castle and court and all.
- Pre-Release Scorecard: Auto Ads Have Most Buzz Heading Into Super Bowl
- Fri, 03 Feb 2012 10:49:02 -0500 -
Automakers are reaping the biggest increases in buzz among all the marketers that have released Super Bowl commercials early, according to YouGov Brand Index, a daily consumer research service.
- Patriots Lead Chatter, But Giants Have More True Fans In Social Media
- Fri, 03 Feb 2012 10:45:50 -0500 -
Which ones have the truest fans of all? With social media we can begin to answer that question.
- Kia Taps Celebs for Super Bowl Spot Based on Their Social Graphs
- Fri, 03 Feb 2012 09:58:02 -0500 -
Securing the services of a supermodel to wear minimal clothing is standard for a Super Bowl advertiser, but hiring her based on her social-media credentials is a sign of the times.
- Zing! Chevy Disses Ford in Super Bowl Spot
- Fri, 03 Feb 2012 09:48:59 -0500 -
In a 60-second apocalyptic-themed Super Bowl spot that will air during the game's first quarter, GM's Chevrolet brand manages to get in a dig at cross-town rival Ford.
- Former MySpace, MTV Exec Nada Stirratt Joins Data Giant Acxiom
- Fri, 03 Feb 2012 09:42:08 -0500 -
Former MySpace, MTV and AOL exec Nada Stirratt has a new job: she's joined former Microsoft advertising chief Scott Howe at Arkansas-based data giant Acxiom.
- Chrysler Will Relaunch in U.K. With Super Bowl Spot on Sky
- Fri, 03 Feb 2012 07:00:00 -0500 -
The U.K. doesn't have a lot of Super Bowl fans, but Chrysler hopes to wow them on Sunday by relaunching the brand during the British broadcast of the game on Sky satellite TV.
- Adriana Lima Is the New Super Bowl It-Girl
- Fri, 03 Feb 2012 06:30:00 -0500 -
The face of Victoria's Secret, model Adriana Lima is back in the Super Bowl -- drafted by not just one but two marketers, Kia and Teleflora, for their Big Game ads this year.
- The Art of the Super Bowl Ad: Bryan Buckley on Why Amateurs Make Better Doritos Spots
- Fri, 03 Feb 2012 06:00:31 -0500 -
Like monkeys in your Super Bowl ads? Funny gags? Celebrities? Then you probably already love Bryan Buckley, one of the most successful and prolific Super Bowl ad directors of the past decade.
- Old Spice Doesn't Respect Other Brands' Personal Space
- Thu, 02 Feb 2012 18:10:15 -0500 -
Old Spice is too powerful for its own good, or at least for Procter & Gamble's own good.
- With HuffPo Streaming Network, Tim Armstrong Doubles Down on the Brand of Arianna
- Thu, 02 Feb 2012 16:23:02 -0500 -
AOL is dedicating at least 100 employees exclusively to the Huffington Post Streaming Network, said Roy Sekoff, who will head up the venture as its president.
- GM's Second-Quarter TV Cuts Put Spotlight on Upfront
- Thu, 02 Feb 2012 15:40:05 -0500 - General Motors said it has cut its second-quarter ad commitments to broadcast and cable, a move that suggests the climate for the next TV upfront may not be as robust as it has in the recent past.
- Unilever Cuts Agency, Production Spending Even as Ad Costs Rise
- Thu, 02 Feb 2012 15:30:00 -0500 - "We significantly reduced our non-productive spend during the year...That's the money we spend on production costs and agency fees, money that's not directly driving the exposure of our brands to the community and consumers," Unilever CFO Jean-Marc Huet told investors Thursday.
- Teleflora's Super Bowl Spot: Give Flowers, Get Laid
- Thu, 02 Feb 2012 15:18:55 -0500 -
You know how women have been trying to teach men for decades that a gift or a date is NOT an economic transaction guaranteed to garner bedroom action later that night? Well, Teleflora has missed that message.
- HP Launches Creative Review for PC Division
- Thu, 02 Feb 2012 14:38:02 -0500 -
Hewlett-Packard is on the hunt for a global creative agency to handle marketing for its personal computing division, long the marketing star of the company.
- Viacom Earnings Suggest Soft TV Ad Market at Year-End
- Thu, 02 Feb 2012 14:15:05 -0500 -
The advertising market may have been softer than expected at the end of 2011, Viacom earnings suggest, but demand seems to have picked up since then. The company also said Netflix isn't to blame for Nickelodeon's ratings decline.
- Saatchi Snags Kraft's Kool-Aid, Capri Sun
- Thu, 02 Feb 2012 12:40:02 -0500 -
Kraft is once again rejiggering its roster, handing Publicis Groupe's Saatchi & Saatchi creative duties for Kool-Aid and Capri Sun, previously handled by WPP's Ogilvy.
- Coming Soon to One Super Bowl Movie Ad: a Fandango Tag
- Thu, 02 Feb 2012 11:58:01 -0500 -
A Super Bowl ad for Universal Pictures' "Battleship" will point viewers to Fandango's movie-ticketing service -- something Fandango wants more studios to try.
- Which Way to Grow When Nearly Every Agency Offers Digital?
- Thu, 02 Feb 2012 11:40:07 -0500 -
Marketers and their agency partners must embrace this period of change and grow alongside each other. A survey shows both facing a kind of digital adolescence.
- EU's 27 Countries Have 27 Interpretations of New Privacy Law
- Thu, 02 Feb 2012 11:12:59 -0500 - The European Union has 27 countries -- and 27 interpretations of Europe's new e-privacy rules. To make it even more complicated, the e-privacy law has been issued as a directive, a form of legislation that lets every E.U. country fashion its own domestic law.
- Surprise: Honda's 'Ferris Bueller' Ad Is Most-Watched on the Web
- Thu, 02 Feb 2012 10:31:02 -0500 -
A clever PR stunt helps Honda trounce VW's "Bark Side" and every other Super Bowl-themed ad on the Viral Chart.
- Kia Unveils Its Kick-Ass, Rock 'n' Roll Super Bowl Fantasy
- Thu, 02 Feb 2012 10:11:35 -0500 -
While last year's multidimensional, intergalactic space epic may have left some feeling cold, this one gets back to the formula of charming content with a great soundtrack.
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