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MarketingProfs How-To Articles
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Marketing Resources for Marketing Professionals
- 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Success
- Thu, 2 Feb 2012 15:00:00 GMT - Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips--and a campaign planner--to help you achieve seasonal sale success. Read the full article at MarketingProfs
- Five Tips for Implementing a Successful QR Code Campaign
- Wed, 1 Feb 2012 15:00:00 GMT - QR codes can be inexpensive to implement and can provide you a measureable return on investment--if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign. Read the full article at MarketingProfs
- Four Easy Tactics for Becoming a Must-Follow Account on Twitter
- Tue, 31 Jan 2012 15:00:00 GMT - Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry. Read the full article at MarketingProfs
- Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing
- Mon, 30 Jan 2012 15:00:00 GMT - Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible. Read the full article at MarketingProfs
- Three Keys to Accelerating Marketing Measurement and a Fact-Based Culture
- Fri, 27 Jan 2012 15:00:00 GMT - If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture. Read the full article at MarketingProfs
- Seven Tablet and Mobile Trends to Expect in 2012
- Thu, 26 Jan 2012 15:00:00 GMT - In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012. Read the full article at MarketingProfs
- Follow AMEX's Example of a Successful Facebook Campaign
- Wed, 25 Jan 2012 15:00:00 GMT - Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement. Read the full article at MarketingProfs
- Five Ways to Create a Data-Driven Marketing Culture
- Tue, 24 Jan 2012 15:00:00 GMT - When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions--and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results. Read the full article at MarketingProfs
- A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability)
- Mon, 23 Jan 2012 15:00:00 GMT - In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing. Read the full article at MarketingProfs
- How Your Customers and Analytics Can Help Increase Online Sales
- Fri, 20 Jan 2012 15:00:00 GMT - Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate. Read the full article at MarketingProfs
- You Botched That Marketing Email. Now What?
- Thu, 19 Jan 2012 15:00:00 GMT - Mistakes will happen--even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively. Read the full article at MarketingProfs
- Strategy Is Fun Too, You Know (Well, Fun-ish)
- Wed, 18 Jan 2012 15:00:00 GMT - It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts. Read the full article at MarketingProfs
- Content Marketing Trends for 2012: What's in and What's Out
- Tue, 17 Jan 2012 15:00:00 GMT - No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012? Read the full article at MarketingProfs
- Personal Branding Trends for 2012 (Part 2)
- Mon, 16 Jan 2012 15:00:00 GMT - Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times. Read the full article at MarketingProfs
- Writers for Hire: How to Get What You Pay for on Elance
- Fri, 13 Jan 2012 15:00:00 GMT - When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't get burned? Read the full article at MarketingProfs
- Why Marketing Needs Objectives... Not Just Goals
- Thu, 12 Jan 2012 15:00:00 GMT - Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them. Read the full article at MarketingProfs
- What's Wrong With This Picture? The Stauer Chronograph
- Wed, 11 Jan 2012 15:00:00 GMT - We've all seen them--those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad--gone terribly wrong--that'll help you avoid a host of pitfalls in your ad copy. Read the full article at MarketingProfs
- Redesigning the Site Redesign RFP: Eight Do's and Don'ts
- Tue, 10 Jan 2012 15:00:00 GMT - Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP. Read the full article at MarketingProfs
- Case Study: Why Targeting by Level of Engagement Works
- Mon, 9 Jan 2012 15:00:00 GMT - The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans. Read the full article at MarketingProfs
- How to Streamline Site Navigation to Attract and Retain Customers
- Fri, 6 Jan 2012 15:00:00 GMT - A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content--and keep your customers coming back. Read the full article at MarketingProfs
- Seven Tips for Forging an Appropriate Online Apology
- Thu, 5 Jan 2012 15:00:00 GMT - Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers--the right way--and assure them that you are still worthy of their trust, confidence, and respect. Read the full article at MarketingProfs
- Personal Branding Trends for 2012 (Part 1)
- Wed, 4 Jan 2012 15:00:00 GMT - Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack. Read the full article at MarketingProfs
- The Email Marketer's Success Kit: Five Trends for 2012
- Tue, 3 Jan 2012 15:00:00 GMT - Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year. Read the full article at MarketingProfs
- Managing Chaos: The Marketing Approach
- Fri, 23 Dec 2011 15:00:00 GMT - Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape. Read the full article at MarketingProfs
- Four Ways to Make Local Deals Work
- Thu, 22 Dec 2011 15:00:00 GMT - Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results. Read the full article at MarketingProfs
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