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SES - Search Engine Strategies |
Search Engine Watch - Latest
Provided courtesy of:
http://www.ultraknowledge.com/
 Latest News
- Google, Microsoft, Facebook Teaming Up to Fight Phishing
- Sat, 04 Feb 2012 15:00:00 GMT - Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC) group, which seeks to develop a platform that can weed out potential phishing messages.
- Steve Jobs Email to Google: Stop Recruiting Apple Employees
- Sat, 04 Feb 2012 13:00:00 GMT - Former Apple CEO Steve Jobs emailed Google to ask the firm to stop trying to recruit its staff, according to court documents made public in an investigation into the hiring policies in place at several major technology companies.
- Google Won't Pause New Privacy Policy - Should They Have To?
- Fri, 03 Feb 2012 20:30:00 GMT - Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy briefing with members of Congress.
- Valentine’s Day 2012 Ideas for Marketers
- Fri, 03 Feb 2012 18:00:00 GMT - Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.
- How Affiliate Sites Can Best Exploit SEO
- Fri, 03 Feb 2012 14:00:00 GMT - Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords.
- Kick-Start Your PPC Campaign in 6 Easy Steps
- Fri, 03 Feb 2012 13:00:00 GMT - Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.
- Trover: Local Search and Discovery Through Images
- Fri, 03 Feb 2012 12:00:00 GMT - Trover is a new mobile local discovery app built around geotagged images. Trover’s CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalized ads.
- Pot (Microsoft) Calls Kettle (Google) Black on Privacy
- Thu, 02 Feb 2012 21:00:00 GMT - Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or Google Chrome, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet Explorer 9.
- Why the Twitter ‘Who Gives a Tweet’ Researchers are Wrong
- Thu, 02 Feb 2012 20:00:00 GMT - A recent study by Carnegie Mellon University, MIT and Georgia Tech researchers found that 25 percent of tweets aren’t even worth reading, according to participants. They believe better filters will help. Actually, they have it all backwards.
- Google Fined in France Because Google Maps is Free
- Thu, 02 Feb 2012 19:00:00 GMT - A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint.
- How to Understand Your Google “Not Provided” Traffic
- Thu, 02 Feb 2012 14:00:00 GMT - By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations.
- Social TV Grows Up: Communities and Advertisers Flock
- Thu, 02 Feb 2012 13:00:00 GMT - Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few applications that we see as category leaders.
- Are You Competing with Your Own Business Identity?
- Thu, 02 Feb 2012 12:00:00 GMT - As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results.
- Facebook IPO Show Ad Revenue Increased 69% in 2011
- Thu, 02 Feb 2012 05:05:00 GMT - Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1 filing today for its initial public offering.
- Pinterest Driving More Referral Traffic Than Google+ [Infographic]
- Wed, 01 Feb 2012 21:00:00 GMT - Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and that Pinterest is driving more referral traffic than Google+, LinkedIn, Reddit, and YouTube.
- Google to Talk Privacy Policy in Private with Congress
- Wed, 01 Feb 2012 20:00:00 GMT - The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to Congress, and will send two Google reps to Washington, D.C., to give a “closed-door briefing” on the new policy.
- Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
- Wed, 01 Feb 2012 17:00:00 GMT - Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search spending could approach $30 billion.
- Link for People, Not Search Engines
- Wed, 01 Feb 2012 14:00:00 GMT - There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be to be able to survive and thrive with or without Google. Never forget the quality, intent and relevancy of the link building process.
- How Targeting People Will Change Paid Search
- Wed, 01 Feb 2012 13:00:00 GMT - Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the more satisfied users, the more clicks on ads.
- Get Your adCenter Search Marketing Campaign in Shape for 2012
- Wed, 01 Feb 2012 12:00:00 GMT - Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it easier than ever to get their accounts in shape for what’s expected to be a big year for paid search.
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AMA -
American Marketing Association
Yahoo - Technology