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Current Issue of Target Marketing Magazine from September 2010
Copyright: Copyright 2010 North American Publishing Company
(Wed, 01 Sep 2010 10:07:29 EDT)
The more things change on Target Marketing's Top 50 Mailers list, the more they stay the same. As I write this, mail volume continues to plummet; the U.S. Postal Service reported a drop just shy of another...
(Wed, 01 Sep 2010 10:23:02 EDT)
In the world of marketing, text mining has gained greater awareness and favor as social media, inbound e-mail marketing, filtering and other "digitized" communication and documents in free text have flourished—and as the cost and quality of...
(Wed, 01 Sep 2010 09:56:11 EDT)
Marketers today face a Catch-22 proposition: While smartphone adoption has increased exponentially—providing both the platform and legitimacy for the discipline—the budgets and resources dedicated toward mobile marketing have not kept up. But you don't have to sit...
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