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Facebook Mobile Ads Are Not In Pilot Testing [Updated]: Sat, 04 Feb 2012 14:10:07 +0000 - Update: False alarm, apparently. A Facebook spokesperson says: “We want to clarify that we are not working with any agency to create paid ads on our mobile platform.” Gelb clarified further: “I would like to clarify a statement I made …
Facebook Sponsored Stories: Unavoidable For Brands?: Sat, 04 Feb 2012 13:23:24 +0000 - Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever …
Yahoo Right Media Exchange To Show AOL Inventory: Fri, 03 Feb 2012 21:01:23 +0000 - Yahoo and AOL announced a partnership where AOL will use Yahoo’s Right Media Exchange to provide access to AOL inventory as part of the display ad agreements announced last year. “The inventory AOL makes available under the display advertising agreement …
EXCLUSIVE: Facebook IPO: The Impact on Users and Marketers: Fri, 03 Feb 2012 19:30:25 +0000 - Earlier this week, Facebook began the process for its highly anticipated IPO. The company hopes to raise $5 billion or more in its filing, which is considerable given the company began in a dorm room and has only been around for 8 years.
Clay Matthews, Suave Team Up For Hair Like Clay Twitter Sweepstakes: Thu, 02 Feb 2012 19:35:53 +0000 - Clay Matthews is a Green Bay Packers linebacker and a self described “average American with extraordinary hair.” And now he wants to see if you too, can have Hair Like Clay. Matthews has teamed up with Suave for Men hair …
Google’s New Privacy Policy: Who Cares?: Wed, 01 Feb 2012 22:11:59 +0000 - Lately Google’s new privacy policy is the hottest news. I can’t stop hearing about it. Lawmaker’s are sending them letters, people are frightened about their personal information being stolen, and now alerts are being sent to my email making sure …
Facebook Offers Something New To Advertisers And Users: Wed, 01 Feb 2012 15:22:11 +0000 - If you get sick of sifting through ads that don’t have any relevancy to your life and are products you’ll never buy, the answer is on the way. Facebook has found a way for advertisers to target consumers based on …
New Microsoft Ad Campaign: Google Doesn’t Put People First: Wed, 01 Feb 2012 13:59:29 +0000 - Microsoft is looking to capitalize on some anti-Google sentiment currently floating around out there with an ad campaign that suggests that they put people first, and Google doesn’t. Of course, Microsoft is doing this now in response to concerns raised …
Unruly Media (Of Google Paid Link Fiasco Fame) Aims To Avoid Similar Fiascos: Tue, 31 Jan 2012 20:58:01 +0000 - Early this month, Google was caught up in some controversy related to paid linking. It’s funny how the Internet works. That seems like such a long time ago, and so many Google controversies ago. Since then, Google has sparked heated …
Super Bowl Commercials: What Makes Them Effective?: Tue, 31 Jan 2012 17:40:58 +0000 - What is it that makes a Super Bowl ad so great? Is it something funny, inspiring, unbelievable, or what? According to Ace Metrix CEO Peter Daboll, a likable ad doesn't necessarily mean it's an effective ad. As he explained, great ads are likable, but they have to do more in order to be effective.
P&G Cuts 1,600 Jobs: Marketing On Facebook, Google Is “More Efficient”: Tue, 31 Jan 2012 15:43:48 +0000 - You have seen these Old Spice ads: You’re not alone, either, because nearly 40 million people have seen that ad on YouTube alone. Who knows what the total tally of viewers is once you add estimates of people who actually …
Facebook Continues Display Ad Domination: Tue, 31 Jan 2012 00:56:13 +0000 - According to new data from comScore, Facebook had 27.9% of all online display-ad impressions last year, up from 21% the previous year. According to the firm, Yahoo was in second place at 11% (up from 10.9% the year before), leaving …
Google Rolls Out AdWords Impression Share Updates: Mon, 30 Jan 2012 19:44:21 +0000 - Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks. As Google explained, advertisers will start seeing three new columns that can be added to the ad groups tab. …
Super Bowl Ads: Fun Facts: Mon, 30 Jan 2012 16:00:44 +0000 - Super Bowl ads are the focal point of the day besides the big game of course. Super Bowl Sunday is a long awaited day for many football fans, whether you’re looking forward to the mountains of meats, cheeses and other …
AdWords Email Capturing Feature: Aweber On How It’s Working For Them: Sun, 29 Jan 2012 21:02:19 +0000 - Late last month, we looked at a Google AdWords feature the company is testing, which allows advertisers to promote their email newsletters and actually get subscribers right from the ad. It has tremendous potential for email marketing, and illustrates a …
Twitter Says For $25,000 Dollars, Use Our Brand Pages: Fri, 27 Jan 2012 22:07:08 +0000 - Next week, Twitter will reportedly begin featuring more pages for brands and partners who have committed a minimum of $25,000. Brand pages can be customized allowing advertisers to give a broader visibility to their logos. The pages can also be …
GoDaddy Super Bowl Ad #2 With Danica Patrick And Pussycat Dolls “Leaked”: Fri, 27 Jan 2012 16:33:49 +0000 - Last weekend, the first of two GoDaddy Super Bowl ads was “leaked” (because I’m sure GoDaddy doesn’t want them to be seen yet). It involved Danica Patrick and Jillian Michaels painting a naked lady. Standard GoDaddy ad fare. This one …
FairSearch Adds E-Commerce, Advertising Firms To Coalition: Thu, 26 Jan 2012 17:57:28 +0000 - In 2010, a group of travel sites banded together to form the FairSearch Coalition, with the main goal of seeing Google’s acquisition of ITA Software blocked. It didn’t work, but the coalition is still going strong, fighting to see antitrust …
Yahoo CEO Scott Thompson To Address Advertiser Questions: Tue, 24 Jan 2012 21:13:23 +0000 - If you advertise with Yahoo, and you have some questions for Scott Thompson, the company’s new CEO, you can post them on Yahoo’s Advertising Facebook page, and there’s a chance he will answer them. According to the company, Thompson will …
ANA on ICANN’s Expansion of Top-Level Domains: “Reckless and Premature”: Tue, 24 Jan 2012 17:41:00 +0000 - On January 12, ICANN began carrying out its controversial new plan. As WebProNews previously reported, the organization made the historical decision last year to expand the number of generic top-level domain (gTLD) names to an unlimited number. What this means is that the 22 domain name endings, including .com, .org, and others that currently exist could turn into .brand going forward.

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