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Be Like Mark: Facebook IPO Takeaways: Fri, 03 Feb 2012 21:00:00 GMT - Just in case you've been living under a rock, Facebook announced its epic $100 billion IPO this week. From old media to new media to social media, and within every digital business in between, everyone's talking about it. Whether you're concerned, confused or could simply care less, there are indeed some valuable lessons that...

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Is Video Scribing The Next Big Thing?: Thu, 02 Feb 2012 23:45:00 GMT - From the biggest brands to the smallest businesses on the Web, an increasing number of marketers are recognizing the power of online video to create awareness and sell their products and services. It has become such a popular Internet marketing tool, in fact, that many companies are looking for ways to make their videos stand out above the...

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Reining in Emails with Mail.com: Thu, 02 Feb 2012 16:45:00 GMT - If you’re anything like me, you have multiple email addresses and receive dozens of emails a day in each one of them. In fact, 60 percent of emailers have at least three separate email addresses (work, school, personal, etc.), according to research from 1&1 Mail & Media Inc. And not only is it visually unappealing to constantly have...

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nRelate Publisher Network for Content Marketing: Thu, 02 Feb 2012 16:15:00 GMT - Content marketing and recommendation engine nRelate just announced that it is now servicing over 20,000 publishers. Nrelate offers widgets which help publishers to showcase content and increase engagement. The platform offers two widgets to showcase related and popular content, a dynamic unit called the nRelate Flyout which displays related...

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Listrak Launches Post Purchase Solution for Merchants: Thu, 02 Feb 2012 15:45:00 GMT - Email marketing firm Listrak has launched an email marketing solution to help online retailers with their post purchase strategies. The solution allows merchants to automatically create and trigger post purchase email campaigns that will keep customers engaged, increase sales and increase customers’ lifetime value. Post purchase strategies...

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Microsoft Adcenter Updates for January 2012: Thu, 02 Feb 2012 15:15:00 GMT - Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform that will make the offering more attractive to advertisers. Microsoft rolled out their January 2012 release...

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Power Up with the eBay Partner Network: Wed, 01 Feb 2012 17:15:00 GMT - Everyone who has heard of the Internet is probably aware of eBay. The company is important because it is really responsible for uncovering the moneymaking potential of the Internet. And, like every successful Internet company, eBay also happens to be a great place for affiliates to bolster their personal moneymaking endeavors. The eBay Partner...

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Social Video Yields 30 Percent Additional Media Value: Tue, 31 Jan 2012 18:00:00 GMT - A new study provides evidence that social video programs consistently deliver “earned media” results. In the study, social video platform Jun Group defines earned media as a series of actions that users initiate after watching a social video. These post-view actions include Facebook page visits, brand page visits, store locator usage,...

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New Service Connects Developers to Freelance Marketplace: Tue, 31 Jan 2012 17:00:00 GMT - A new service from online employment platform Elance and application programming interface (API) management provider Mashery matches skilled developers with freelance API projects on Elance. Through Developer Connect, developers with experience building Web and enterprise backend systems to mobile platforms like iOS and Android can quickly tap...

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Getting Started Selling on Amazon: Mon, 30 Jan 2012 20:00:00 GMT - Marketplaces are becoming the go-to Web destination for consumers. Familiar shopping interfaces, more balanced reviews, one-stop shopping and comparison functionality are just a couple of reasons why some consumers prefer marketplace shopping over shopping on a brand’s website. But marketplaces aren’t only valuable for...

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GoDaddy, Sedo Make Domain Buying Easier: Mon, 30 Jan 2012 17:00:00 GMT - The world’s largest domain name registrar and the Web’s largest domain name marketplace have announced a partnership that will give users access to more premium domains than ever. When visitors search for domains at GoDaddy.com, matching names from Sedo’s marketplace will now also be displayed for potential buyers to...

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The Three E’s of Social Media: Fri, 27 Jan 2012 20:30:00 GMT - According to the Nielsen Company’s recent Social Media Report, social networks and blogs reach nearly 80 percent of active internet users in the U.S. Social media has not only become a medium by which many people have shared their life stories, but more and more businesses are also using social media to share their brand’s...

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Awe-inspiring Twitter Brand Page Designs and Tips: Thu, 26 Jan 2012 20:32:00 GMT - While awaiting the imminent rollout of “the new Twitter” to the majority of the social network's user-base, now is a great time for businesses to start considering how to prepare their new Twitter brand page layouts. Whether Twitter’s big update will be your company’s first attempt at a brand page layout or yours was...

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Invodo Study Puts Ecommerce Video in New Light: Thu, 26 Jan 2012 04:45:00 GMT - Many of the common perceptions about video’s role in online commerce are actually incorrect, according to a new study from Invodo and the e-tailing group. Among other findings, the study’s research shows that consumers care more about the quality and content of the video than the length of the clip, and that consumers have come to...

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Screencasts with Screenr: Thu, 26 Jan 2012 03:00:00 GMT - Have you ever tried to explain how to do something through words, but couldn’t quite get your point across? Well, have no fear because Screenr is here. Screenr is a free Web-based screen recorder that allows users to create and share screencasts. Once the record button is clicked, everything that a user does on the computer screen will be...

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