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Social Media

Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC)
or consumer-generated media (CGM).

Distinction from industrial media

Social media are distinct from industrial media, such as newspapers, television, and film. While social media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information. Examples of industrial media issues include a printing press or a government-granted spectrum license.

"Industrial media" are commonly referred to as "traditional", "broadcast" or "mass" media.

One characteristic shared by both social media and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people. The properties that help describe the differences between social media and industrial media depend on the study. Some of these properties are:

  1. Reach - both industrial and social media technologies provide scale and enable anyone to reach a global audience.
  2. Accessibility - the means of production for industrial media are typically owned privately or by government; social media tools are generally available to anyone at little or no cost.
  3. Usability - industrial media production typically requires specialized skills and training. Most social media does not, or in some cases reinvents skills, so anyone can operate the means of production.
  4. Recency - the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response). As industrial media is currently adopting social media tools, this feature may well not be distinctive anymore in some time.
  5. Permanence - industrial media once created cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.

Community media is an interesting hybrid. Though community-owned, some community radios, TV and newspapers are run by professionals and some by amateurs. They use both social and industrial media frameworks.

In his 2006 book The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yochai Benkler analyzed many of these distinctions and their implications in terms of both economics and political liberty. However, Benkler, like many academics, uses the neologism network economy or "network information economy" to describe the underlying economic, social, and technological characteristics of what has come to be known as "social media".

Andrew Keen criticizes social media in his book The Cult of the Amateur, writing, "Out of this anarchy, it suddenly became clear that what was governing the infinite monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of the loudest and most opinionated. Under these rules, the only way to intellectually prevail is by infinite filibustering."

Examples of Social Media

Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), MouthShut.com yelp.com (product reviews), Youmeo (social network aggregation), Last.fm (personal music), YouTube (social networking and video sharing), Avatars United (social networking), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging), Open Diary (blogging), and other microblogs such as Jaiku. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.

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Internet Marketing

Internet Marketing Defined
(full text:http://en.wikipedia.org/wiki/Internet_marketing)

 

Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope[citation needed] because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.[1]

 

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales.[2] Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.[citation needed]

 

In 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month.[3]

 

Internet marketing is broadly divided in to the following[4] types:

 

  • Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.[4]
  • Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.[5]
  • Search engine optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.[6]
  • Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.[7]
  • Email marketing: involves directly marketing a commercial message to a group of people using electronic mail.[8]
  • Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.[9]
  • Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.[10]
  • Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.[citation needed]

Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service

Press Releases

Public Relations (PR) is the practice of managing the flow of information between an organization and its public. Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have. Common activities include speaking at conferences, working with the press, and employee communication.

Public relations can also be achieved with Press Releases thru direct contacts in local media and via PRWeb Newswire.

drive traffic

 

Be found on search engines
Your PRWeb release will be indexed by search engines like Google, sent to top news sites like Yahoo! News and placed into over 250,000 RSS feeds pulled each day by bloggers, journalists and consumers. PRWeb also helps you build backlinks and inbound links from other premium sites, one of the most important assets to build your website's credibility in search engines. All of this helps more people find you online and click through to your website.

increase sales It Increases Sales
PRWeb releases not only help more people find you, they help more people buy your products or services.Unlike email marketing, online news releases have the potential to reach millions of potential customers who aren't on your mailing list.
Generate Publicity It Will Generate Publicity
PRWeb places your news in the places where millions of people are searching. PRWeb releases are not only sent to more than 30,000 opt-in journalists and bloggers, they appear on websites like Google and Yahoo! PRWeb releases are easy to share in social networks, increasing the viral nature of your news and helping it become a big story.
track results It's Measurable
PRWeb helps you quantify results.While traditional advertising is difficult to track, PRWeb's advanced reporting capabilities and SEO statistics show you the reach of your news - just minutes after your news goes live. Track the number of times your headline is viewed and your release is read. You can even see the words people searched for to find your release and download reports and analysis to measure the reach of your news.