SPL Attends mPlanet |
January 26 - 28, 2009 - Orlando, FL |
 |
 |
 |
Billie Jo Glisson, Chris McLain and Chris Stahl, of Satellite Prolink, joined other marketing leaders at mPlanet, the American Marketing Association’s signature conference, in Orlando, FL, January 26th thru 28th, 2009.
|
Dennis Dunlap, CEO, AMA |
Larry Grisolano, Senior Communication Strategist, Obama Presidential Campaign |
John Hayes, Global CMO, American Express |
Some excerpts from the conference include:
Dennis Dunlap, AMA’s CEO, challenged industry leaders to be flexible enough to market in the moment while still planning for a continuum of possibilities. "If you really want to be a strategic force within your organization, you have to live in today and tomorrow," said Dunlap. "The marketers who will win in the new market sphere will be the ones who systematically plan for future scenarios. They will identify not only the strategies and tactics best suited to the future, but also their role in navigating what they foresee."
Additional program highlights:
- Anne Mulcahy, Chairman and CEO, Xerox Corporation, offered her point of view on what really matters in today's world of information. Mulcahy said, “Organizations must reach consumers who are living in a world of information overload.” She noted more than 4,000 new blogs were created while she was delivering her remarks at mPlanet. Mulcahy offered this advice, “Companies can make their message stand out in a sea of information by using technology for more personalization and by really listening to the customer. Staying in touch with clients is vital.”
- John Hayes, Global CMO, American Express, said, "The consumer is going through a massive shift in their behavior. People are redefining what's possible, what's real and what's next." Consumers today need to be heard and understood - and this generation of marketers must courageously step outside communication that is comfortable and continually adapt to consumers’ needs. As a final note Hayes remarked, "Our generation of marketers has the opportunity - no, make that the responsibility - to help lead our country back on the road to economic recovery. We create hope. We create a better tomorrow.”
- Mary Dillon, EVP and Global CMO, McDonald's, brought the conversation about new technologies and innovation back to a central theme focusing on the brand promise. By focusing on the promise, Dillon said, "We put a stake in the ground and we crystallize what we stand for. Your brand promise needs to be a part of your company's DNA so that it's genuine, but also it must be an aspiration. It's your brand on its very best day…Think about your brand promise as a beacon that guides your actions."
The Satellite Prolink group attended workshops and break-out sessions of strategic forums spotlighting specific issues in the marketing industry. After the conference, they conducted an in-house workshop with the entire SPL marketing team, to apply the mPlanet concepts to the Auction Marketing Solutions provided by Satellite Prolink to auctioneers on a daily basis.