Georgia Auctioneers Association Winter Seminar |
January 17 - 19, 2009 - Athens, GA |
Discussion regarding the Real Estate Market in 2009
GAA Real Estate Panelists: Tommy Rowell and John Dixon
When will this declining market hit bottom?
Answer: When public confidence is restored, people will begin to buy.
How do we establish real estate values with current erratic comps?
Answer: Market values are being reestablished by what buyers are willing to pay.
When will sellers get realistic about pricing and begin to sell?
Answer: When given the proper, or enough, data to support current market values.
Who will get to work with the major liquidators?
Answer: The firms most likely to serve this business segment will be established brands who understand how to serve - efficiently & effectively.
Key issues regarding what we see happening in Auction Marketing in 2009.
GAA Marketing and Advertising Panelist: Julie Carter - Satellite ProLink, Inc.
1) Complete Project Management (systems &/or technologies)
Technology is creating efficiencies that give us more time to be effective.
2) Market Research / Budget Creation – New Technologies affect how we communicate.
- 70% adults, in the US, are online; the internet has hit the threshold of being a mass media.
- Campaigns rely heavily on internet marketing to reach potential buyers.
- As Internet ad opportunities grow, the need for market research increases for the best ROO(Return on Objective)
3) Maximized Communication thru Professional Graphics (print & web)
Graphics on the web require varying levels of code knowledge for appearance & feeds.
Stand out; use a consistent style throughout all materials – Reinforce brand loyalty
4) Quality Assurance for Comprehensive Marketing & Post Campaign Accountability
Demand for statistical data is increasing; data supports ROO(Return on Objective) and helps prove values
| 7 Strategies for Surviving Downturn, eMarketing |
1) Get with the accountability program 2) Search – A necessity for marketers in a depressed economy (80% people engage it) 3) Beyond Search, note the power of brand (display + search = sales conversion) 4) Stay close to customers – social media: target groups; channel for discussion 5) Engender trust – shore up your brand; get customer ratings; transparency = trust 6) Engage prospects & customers via video – sight, sound, motion, and emotion 7) Test, Test, Test – use data supported strategies, experiment relentlessly Our opportunities are limited only by creativity and imagination. |
Satellite ProLink, Inc sponsors the
GAA Bid Championship & Benefit Auction
Some of the Happy Bidders
Hilda Allen, Ron Reagin, Bo Benton, GAA Pres., and Tommy Rowell
The Winners! (with Julie)
Myers Jackson, 3rd place, Sam Williamson, 1st place; Travis Breedlove, 2nd place
More happy bidders!
Ben & Bruce Potts – Thank You!
GA Association Management (w/Julie)
Thank you Linda Stanely and your great support team!