July 13-18, 2009, Overland Park, KS, Satellite ProLink, Inc. attended the 60th International Auctioneers Conference and Show. Julie Carter and Billie Jo Glisson participated in the trade show where they were able to visit with professional auction company representatives first hand. “This was, by far, the best conference yet”, said Julie, who noted the experience and educational quality of attendees to be at an all time high.
Pictured below: Joe Wilson, Julie, Billie Jo, and Joe Calhoon of Priority Advantage; Joe is also working with the SPL Team on their High Performance and Achievement Plans for 2009 and going forward.

Educational seminars included topics such as law, ethics, economics, marketing and communications. Darron Meares, CAI, BAS, MPPA, and NAA Director, gave key suggestions to working with the new generations coming into the business world in his session entitled, Communicating with Generation X and Y. Darron’s seminar also included information concerning Baby Boomers who are passing the torch to Generations X and Y. Following are highlights:
Generational Dynamics
• Why is this relevant to the auction industry?

– Auctioneers in the United States

• Approximately 30,000+
• Approximately 4500+ in the NAA

– The average age of auctioneers is 55-57 years
– The April 2009 issue of Auctioneer magazine had the headline: The Next Generation of the Auction Industry
– The older generations are “passing the torch”

• Why is this relevant to SPL and other businesses?

– As the new generations take over, the ideas of which marketing methods to use when reaching your potential buyer will continue to change – more technology and more online.

Technology is becoming the key to our business success and Darron illustrated this with facts thru the video: Did you know?
http://www.btang.net/ 3.0 for 2008 – Newly Revised Edition Created by Karl Fisch, and modified by Scott McLeod; Globalization & The Information Age.
Or on YouTube:

Baby Boomers, born after WWII, part of the 60’s counter culture
• Hold 90% of wealth in the U.S.
• Competitive – can be seen as egocentric
• Change – thrive on possibilities and constant change
• Hard Work – started the “workaholic” trend
• Success – dedicated to climbing ladder of success
• Anti-rules & regulations – challenge the system
• Communication

– “Show Me” generation – body language important
– Speak in open, direct style to avoid controlling language
– Answer questions thoroughly and expect to be pressed for details
– Present options to demonstrate flexibility in your thinking

Generation X, connected to the pop culture of the 80’s and 90’s
• Entrepreneurial Spirit – believe in their own development rather than the organization
• Loyalty – if you want it, get a dog!
• Independence & Creativity
• Information – want all they can get
• Feedback – need it continuously
• Work Balance – work hard to get things done quickly
• Communication – email is primary communication tool

– Talk in short sound bites to keep their attention
– Ask for feedback & provide with regular feedback
– Share information with them and strive to keep them in the loop

Use an informal communication style

Generation Y, the Millennials, Dependent on digital technology; socially liberal; politically active
• Require Positive reinforcement
• Autonomy – independence
• Positive attitudes – very optimistic outlook on life (Everything is going to be ok!)
• Diversity – there are NO color lines
• Money – used to making and spending money (no savings)
• Technology – what else is there? They grew up with it.
• Communication

– Use action words & challenge them at every opportunity
– Resent it if you talk down to them and prefer email
– Seek their feedback constantly & provide regular feedback
– Use humor and create fun – don’t take yourself too seriously
– Encourage them to break the rules to explore new ways of learning

Satellite ProLink, Inc. introduced new auction marketing communications, products, services and technologies designed especially to reach today’s diverse audience at the NAA Conference and Show. It was also noted that four of SPL’s Team members were recently certified as Google Advertising Professionals. For more information, go to www.satelliteprolink.com, or for specific requests, go to http://www.satelliteprolink.com/Budgets2Go.php.

admin SPLmain

by Laurie Sullivan, Friday, May 29, 2009

http://www.mediapost.com/

Struggling to analyze data and prove campaign performance from Web sites, Facebook, Twitter, iPhone and BlackBerry applications, U.S. companies in aggregate will more than double investments in Web analytics during the next five years, according to a Forrester Research report.

Marketers and ad agencies moving campaigns online that want to tie new media with traditional media such as TV, radio and print have, in part, prompted the uptick. U.S. companies will spend about $421 million this year to install, license, and contract for support and services — climbing to $953 million in 2014, according to the “US Web Analytics Forecast, 2008 to 2014″ report.

Forrester Research Senior Analyst John Lovett believes the industry has begun to get its footing, but maturity is still distant. Growth will emerge from unexpected places and become part of an array of integrated services supporting marketers. Web analytics can help companies identify profitable initiatives, prioritize marketing activities and focus on best campaigns. The macroeconomic conditions have forced the change.

Measuring social media has become important. Conversations about brands happen across the Web and not just on the company’s Web site, so the ability to measure offsite activity has become important, Lovett says. “The sophisticated users rely on their Web data to become more relevant to customers,” he says. “Rather than just send out marketing messages in a shotgun approach and trying to fill up the call center with leads, they look at the Web analytic data to identify customers at a certain stage in a product lifecycle.”

By doing a little research on the back end to gather the data, it allows marketers to approach customers with specific messages that fit buying cycles, rather than approach them with a generic message they may disregard.

Thirty-eight percent of the total forecast revenue is generated from a mere 6% of businesses that operate Web sites, attracting 2 million or more unique monthly visitors. The remaining 62% of the total forecast revenue comes from the majority of sites generating less traffic, between 500,000 to 2 million unique visitors monthly. “They are using Web analytics to identify behavior, and then target their marketing based on that intelligence,” Lovett says.

More small- to-mid-size companies will begin to adopt Web analytics this year. That’s where he sees the most growth. Tools will become more “user friendly and drive action from the data.” The industry will change from reporting to action, actually feeding data into campaigns to drive change and improvements.

Some large sites, with monthly traffic exceeding 10 million unique visitors, spend more than $200,000 annually on Web analytics. Industry averages hover around $15,000 per year for hosted services. The big spenders on hosted Web analytics represent less than 2%, with the majority of sites in the smaller traffic categories.

Lovett estimates that 73% of businesses use or pilot Web analytics technologies. Yet the reality is that not all pay for services rendered. Data from the Web Analytics Solution Profiler (WASP), a service that detects analytics solutions installed on Web sites, projects that market penetration for Web analytics is roughly 58%. WASP also estimates that 78% of total market share is currently held by free vendor solutions, according to Forrester.

Among sites that have installations of fee-based Web analytics tools, 37% also have free tracking products installed, thereby duplicating their measurement efforts. Forrester identified three key themes that could limit Web analytics success, including data turns into a commodity and Web analytics transforms into mere tools, human resources required to analyze data and convert information remains limited, and industry growth becomes stunted by increasingly complex challenges.

admin SPLmain

by Angela Hribar , Thursday, May 28, 2009

http://www.mediapost.com/

With companies allocating more of their marketing budgets to online media, it’s important to know what to look for and ask about when working with new-media companies.

Alignment with your goals, audience, reach: these criteria apply across all media buys. However, other issues are specific to the online world: online metrics, conversion accountability, reputation of Web sites and more.

Below is a list of questions to ask when evaluating online media.

Is the media opportunity aligned with your marketing objectives? It might seem obvious, but it’s worth answering. Is your objective to generate leads? Promote your brand in new markets? Position your company in a leadership role? We know, it’s all of the above. But some online media are better suited to gaining and raising brand exposure, others for lead generation. The best offer a combination of each.

What audience will you reach? Before committing to any online media, ask for a profile of the audience you will reach. For example, with general search engines, the audience is the entire world, because everyone uses them, so funneling out only your specific niche becomes a challenge that you need take into account. On the other hand, there are many effective online media options that focus only on specific industries or target audiences.

If you’re advertising on a Web site, ask for information about its site traffic, demographic data, the number of visitors per month as well as if they have a third-party audit statement of qualified traffic. Look for growth trends on those sites where you are considering promoting your business.

Which metrics matter? One of the great advantages of online media (other than the fact that your customers and prospects are online) is its reporting capabilities. Page views, impressions, opens, clicks, click-through rates, conversions — there are many metrics. In the end, it’s the conversions that equal leads, and the impressions that equal brand exposure.

How is lead capture performed? Online media that offers comprehensive marketing programs and delivers leads to you with full contact information is what you want. If you are using keyword search ads or e-newsletter ads, you’re likely driving prospects to a landing page on your Web site where you should have lead-capture mechanisms, such as white paper or Webinar offers.

More important than who’s responsible for lead capture is to make sure that you have a way to convert visitors and viewers into leads. Plan for this in any online media campaign. If your media program offers a lead conversion capability, you won’t have to devote as many resources to landing pages and other lead-capture mechanisms.

How, when and for how long will your message be delivered to your audience?
How your message will be delivered depends more on the type of marketing program you choose, such as e-newsletters, banner ads, online catalogs, and e-mail campaigns.

Push marketing, where you proactively reach out to prospects, is done, for example, through e-newsletter sponsorships. You can also get a high frequency rate if the e-newsletters are issued on a regular basis, keeping you in front of your target audience on a consistent basis.

Pull marketing opportunities are when you can connect with customers and prospects when they are actively searching for solutions like yours. A searchable online catalog or presence in an industrial directory online provides presence 24/7.

Ensure that your online marketing program provides a customized fit for your needs. Ask about the ability to choose your target audience, review online metrics, details about conversion accountability, possible campaign timing options, as well as the flexibility to adjust your program options and messaging when necessary.

admin SPLmain

by Aaron Goldman , Wednesday, April 1, 2009

In my last column, I tried to put some context around future search innovation by asking, ” What’s the point of search?” Cribbing from Wikipedia’s definition for matching theory, I landed on solving problems by using math or science to remove friction and create economically favorable outcomes for all. If this, indeed, is the point of search, then what’s the point of search marketing?

Same Sh*t Different Day

Ultimately, all parties with a stake in search marketing — consumers, advertisers, agencies, search engines, publishers, and tech providers — are looking to create favorable economic outcomes. Consumers want to find good deals or content and will click on listings from brands that offer them. Advertisers want to drive revenue — online, offline or both — from paid and natural search efforts. Engines and publishers want to monetize all those queries. And agencies and tech providers want to profit by managing/automating search programs. So the point of search and the point of search marketing are clearly both about creating win-wins from a financial standpoint.

What about using math or science to solve problems and remove friction? Again, both “points” seem to be aligned here. Consumers search because they have a problem to solve and will tolerate search ads or natural listings as long as they’re relevant and non-intrusive (read: frictionless). Advertisers, agencies, and tech providers use a blend of math and science — although I’d argue there’s some art in there, too — to solve their problem of needing to drive revenue and would prefer to do that without friction (read: manual labor). Ditto for search engines and publishers.

One and the Same

Ladies and gentlemen, I give you the very reason search marketing is the most powerful platform of them all — the point (aka intent) of the consumer using the channel is perfectly aligned with that of advertisers and the rest of the marketing ecosystem looking to exploit, er, leverage the channel.

The same cannot be said for other forms of media:

TV: the problem consumers are trying to solve when flipping on the tube is typically boredom. Brands and ads aren’t known for their ability to do anything about that, save one or two — the irony with the latter, of course, is that it’s consumer-generated.

Radio: same as TV with perhaps the occasional person in the car looking for traffic, sports, or weather — not the stuff ads are made of. And the “natural listings” in radio are hardly non-intrusive — “Today’s weather is brought to you by the law firm of Ambulance Chaser, Chaser and Chaser. Have you been injured in a car accident? Call today.”

Print: consumers are mainly looking for information and/or entertainment. Granted, some folks (my mom included) turn to print for deals from marketers — but that’s just on Sundays, when they dig through the coupons, a process which is certainly not without friction and involves very little math and science — all apologies to Lester Wunderman.

Online video/display: again, the problem consumers have here is the need for information and/or entertainment. Banners and pre-rolls do not help fulfill these needs, though — they only stand in the way of (or around) them.

And that Brings Us Back to Do…

And what of search? The problems consumers are trying to solve when they search range from information to entertainment to commerce to pure navigation — the last two, of course, being key differentiators from the aforementioned channels. (And, before anyone dings me for not mentioning yellow pages — yes, those books enable commerce and navigation, but does anyone really think they still have a shelf life?)

Meanwhile the solutions marketers have available to searchers include information, entertainment, commerce and, yep, navigation — that is, as long as they’re buying their brand terms!

So Now What?

If you caught the headline of this column and were hoping for some deep exploration of search marketing’s branding and direct response attributes, I’m sorry to disappoint. Looking back on what I’ve written, the truth is there’s really nothing all that revelatory here. You didn’t need me to tell you that search is the most powerful marketing channel. Nor did you need me to tell you why — in fact, I already did tell you nearly three years ago in my article, ” Why Does Search Marketing Work So Well?”

That said, I did think a reminder was in order. As everyone goes ga-ga over Twitter and its prospects to be the killer search app, we have to consider if the point of the platform matches the point of the advertising. The problems people are looking to solve when using Twitter range from a need to share one’s current status ( you could be a Twitterebrity!) to asking for advice from peers to satisfying ADD. Of course, there’s currently no advertising on Twitter; methinks that’s because no one can figure out what the point of it would be, nor how it would provide a solution for overcoming ADD.

So how long will it be before a new digital platform emerges that truly intersects consumers’ needs with advertising solutions? Call me crazy, but I have a hunch it’s coming soon.

admin SPLmain

‘Emailers, You Don’t Know How Good You Are!’

by Morgan Stewart, Wednesday, March 4, 2009, 11:15 AM

Last month at the Email Evolution Conference in Scottsdale, Ariz., Engauge Chairman Stan Rapp gave a keynote that got a lot of people in the crowd pumped up — myself included. His punch line: “Email is the tightest link ever forged between buyer and seller. Email is the heartbeat of the Internet. Emailers, you don’t know how good you are!”

I agree, but not only because of those awkward moments where we avoid a direct answer about our profession at social functions — those times when saying “I am an email marketer” feels like we may as well tell people we sell used cars. The bigger problem is the voice, or lack thereof, that email marketers have within larger marketing organizations.

It’s not only that we don’t know how good we are, but also that our peers don’t understand the value of what we do. Rapp drilled this point home when he compared the amount spent on TV ads during the Super Bowl to what is spent on email marketing in an entire year. It wasn’t pretty. There is a huge disconnect when email marketing earns 1/185th of what traditional advertising does in a year, yet we have the highest average ROI in town. According to Rapp, “it’s criminal!”

So, why don’t we get it? Why don’t we know how good we are? Why don’t our peers have a better appreciation for what we do? Let me suggest the following reasons:

1) Deliverability. Spam is the Achilles heel of the email channel. There is no hiding it. It is a big, highly visible issue. Yet, every time we bring up deliverability in conversations about email marketing, we highlight our weakness. A couple weeks ago I made a statement in an interview that we focus too much on deliverability. As you might imagine, it triggered quite a debate. My point has nothing to do with the importance of deliverability. My point was about correcting the perception of email as a valuable marketing tool.

Deliverability discussions generally focus on one of two areas.: 1) things we can’t do — which diminishes the credibility of the channel; and 2) technical issues that have nothing to do with marketing. Discussions of technical wizardry and “close personal relationships with ISPs” leads people to mistakenly believe that technology or back-room deals will compensate for poor strategy. It won’t.

Our peers and supervisors are marketers. With this audience we need to focus on one simple thing: good marketing = good deliverability. If you have messages your subscribers want to receive, then deliverability professionals can get the messages to the inbox. Email is the only marketing channel I am aware of that has a built-in “stupid marketing” filter. You can put tasteless ads on TV or radio. The USPS will deliver direct mail no matter how poorly executed or targeted. BUT, you can’t deliver email that annoys your customers — at least not for very long. So, let’s talk about good marketing.

2) Confusion about the core strength of email. There is a short-term mentality that surrounds email. When someone wants to squeeze a few extra bucks out of a marketing campaign, whom do they turn to? “Oh yeah, and then let’s blast an email to our list!” Because it does not take long to design and send an email message, it often thought of as a quick hit.

Email lives at the center of a conflict between things that are urgent and things that are important. In a recent interview, I asked an email manager at a Fortune 500 retailer, “How often are you asked to execute something in email that you believe is detrimental to the long-term success of the program?” The answer: “Probably three or four times a week!” As ambassadors for the channel, we need to help our peers understand that email’s strength lies in its ability to deliver highly targeted messages to subscribers and to increase lifetime value — creating the link, creating trust, between buyer and seller. Though email can be delivered quickly and have an immediate impact, that does not mean speed of execution is email’s core strength.

In fact, speed and urgency run counter to email’s core strength. Building lifetime value takes time, planning, and thoughtful consideration. There is nothing urgent or last minute about it. “Lifetime” implies patience and meaningfulness. We need to constantly remind our peers that email only thrives when important messages are prioritized over urgent messages.

3) We aren’t the new toy. In the past month, half of all Email Insider articles have mentioned social media. True, we can learn from the rise of social media. True, the adoption of social media has been staggering. But email isn’t going anywhere and it works. We know what the challenges are and we can address them. Social media still has a lot of growing pains to overcome. So, before we look too longingly at what might be in the future, look at the real success email is having today.

-          Email businesses are thriving despite the weak economy. (ReturnPath blog )

-          Companies are investing more in email. (MarketingSherpa chart)

-          Permission email leaves a positive impression on most subscribers. (Epsilon chart)

-          Email use is widely adopted, and even among teens email use is on par social networks. (Pew Internet Chart )

-          Email drives more Web site traffic than other marketing channels (ExactTarget blog )

When Rapp, the person who founded one of the world’s most successful direct marketing agencies nearly 45 years ago, says, “Email is the tightest link ever forged between buyer and seller. Email is the heart beat of the Internet. Emailers, you don’t know how good you are!” — do we believe him? If the answer is yes, then how do we communicate it to those around us more effectively?

I’ve offered some of my thoughts, starting with the idea of emphasizing the strengths of the channel. Now it’s your turn.

admin SPLmain

January 26 – 28, 2009 – Orlando, FL

Billie Jo Glisson, Chris McLain and Chris Stahl, of Satellite Prolink, joined other marketing leaders at mPlanet, the American Marketing Association’s signature conference, in Orlando, FL, January 26th thru 28th, 2009.

Some excerpts from the conference include:

Dennis Dunlap, AMA’s CEO, challenged industry leaders to be flexible enough to market in the moment while still planning for a continuum of possibilities. “If you really want to be a strategic force within your organization, you have to live in today and tomorrow,” said Dunlap. “The marketers who will win in the new market sphere will be the ones who systematically plan for future scenarios. They will identify not only the strategies and tactics best suited to the future, but also their role in navigating what they foresee.”
Additional program highlights:

• Anne Mulcahy, Chairman and CEO, Xerox Corporation, offered her point of view on what really matters in today’s world of information. Mulcahy said, “Organizations must reach consumers who are living in a world of information overload.” She noted more than 4,000 new blogs were created while she was delivering her remarks at mPlanet. Mulcahy offered this advice, “Companies can make their message stand out in a sea of information by using technology for more personalization and by really listening to the customer. Staying in touch with clients is vital.”
• John Hayes, Global CMO, American Express, said, “The consumer is going through a massive shift in their behavior. People are redefining what’s possible, what’s real and what’s next.” Consumers today need to be heard and understood – and this generation of marketers must courageously step outside communication that is comfortable and continually adapt to consumers’ needs. As a final note Hayes remarked, “Our generation of marketers has the opportunity – no, make that the responsibility – to help lead our country back on the road to economic recovery. We create hope. We create a better tomorrow.”
• Mary Dillon, EVP and Global CMO, McDonald’s, brought the conversation about new technologies and innovation back to a central theme focusing on the brand promise. By focusing on the promise, Dillon said, “We put a stake in the ground and we crystallize what we stand for. Your brand promise needs to be a part of your company’s DNA so that it’s genuine, but also it must be an aspiration. It’s your brand on its very best day…Think about your brand promise as a beacon that guides your actions.”

The Satellite Prolink group attended workshops and break-out sessions of strategic forums spotlighting specific issues in the marketing industry. After the conference, they conducted an in-house workshop with the entire SPL marketing team, to apply the mPlanet concepts to the Auction Marketing Solutions provided by Satellite Prolink to auctioneers on a daily basis.

admin SPLmain

Satellite ProLink, Inc. joins the American Marketing Association to bring an innovative marketing approach to Auction Marketing Solutions.

About the American Marketing Association:
The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers nearly 40,000 strong.

admin SPLmain

January 17 – 19, 2009 – Athens, GA

Discussion regarding the Real Estate Market in 2009
GAA Real Estate Panelists: Tommy Rowell and John Dixon

When will this declining market hit bottom?
Answer: When public confidence is restored, people will begin to buy.

How do we establish real estate values with current erratic comps?
Answer: Market values are being reestablished by what buyers are willing to pay.

When will sellers get realistic about pricing and begin to sell?
Answer: When given the proper, or enough, data to support current market values.

Who will get to work with the major liquidators?
Answer: The firms most likely to serve this business segment will be established brands who understand how to serve – efficiently & effectively.

Key issues regarding what we see happening in Auction Marketing in 2009.
GAA Marketing and Advertising Panelist: Julie Carter – Satellite ProLink, Inc.

1) Complete Project Management (systems &/or technologies)
Technology is creating efficiencies that give us more time to be effective.

2) Market Research / Budget Creation – New Technologies affect how we communicate.
- 70% adults, in the US, are online; the internet has hit the threshold of being a mass media.
- Campaigns rely heavily on internet marketing to reach potential buyers.
- As Internet ad opportunities grow, the need for market research increases for the best ROO(Return on Objective)

3) Maximized Communication thru Professional Graphics (print & web)
Graphics on the web require varying levels of code knowledge for appearance & feeds.
Stand out; use a consistent style throughout all materials – Reinforce brand loyalty

4) Quality Assurance for Comprehensive Marketing & Post Campaign Accountability
Demand for statistical data is increasing; data supports ROO(Return on Objective) and helps prove values

admin SPLmain

5 Steps to keyword management:

Create and Expand

–     Create a list of relevant keywords and use keyword tools to expand on your ideas

• What will potential buyers type in when searching for the type of property being sold?
• Keyword tool – provides alternate keyword variations & traffic estimations; use this data to create the most efficient keyword list

Group

–     Create multiple ad groups with similar themes.  This will increase quality score and ensure a greater ROI.

• Ex. – foreclosure, residential real estate, investment, etc.

Match

–     Use the different match types to increase or filter the places/searches your ad will appear on

• Broad match, phrase match, exact match, negative match

Scrub

–     Delete any irrelevant keywords or any that will deliver non-interested traffic

Test and Refine

–     Monitor – build on keywords that are working and delete non-performing keywords.

–     Content network – use placement targeting to refine your reach to your desired audience

admin SPLmain

Help one small person make a BIG Difference

by Billie Jo Glisson

Every year SPL attends the National Auctioneers’ Conference & Show in anticipation of sharing marketing information with auctioneers, catching up with friends and learning new things.  This past July in Overland Park, KS the most memorable individual I met did not fall into any of these categories.  In fact, she was an inspirational 10 year old tri-athlete by the name of Winter Vinecki heading up a fight much bigger than anyone else at the conference.  Winter’s father, Michael Vinecki, was an auctioneer and in 2008 was diagnosed with a serious form of prostate cancer.  Michael lost his fight in 2009 however Winter wasted no time to begin her fight against this disease.  Team Winter was created as part of Athletes for a Cure and has already collected over $100,000 in an effort to find a cure.  I was honored to meet Winter and her family.  She is a miraculous individual, phenomenal athlete and an inspiration to us all.  To learn more about this cause visit http://www.TeamWinter.org

admin SPLmain

We stand by everything we do for you with this simple guarantee:

If for any reason you find your SPL Experience less than satisfying,

you will tell us and we will make it right.

Guaranteed.

admin SPLmain

According to wikipedia, (http://en.wikipedia.org/wiki/Taekwondo) , Taekwondo is the world’s most popular martial art in terms of the number of practitioners.^[1] Its popularity has resulted in the varied development of the martial art into several domains: as with many other arts, it combines combat techniques, self-defense, sport, exercise, meditation and philosophy.

Often times, students of this form of martial arts develop positive physical, mental, and spiritual growth.  In addition to these positive benefits, many of our area children now have a place to play and build relationships within a safe environment, thanks the efforts of volunteers and sponsors.

Our featured student, Christopher, is 8 years old, has achieved his orange belt and is in the process of obtaining his green belt status.  See Christopher focus his energies and break a solid pine board with his bare hand.

65 students are currently enrolled in this program that welcomes children of all ages (5 years old and up).  The classes are headed by David Ashley, a black belt, who studies under Grand Master Sosa.  The monthly fee is $35.00 per person or $70.00 for families; the scholarships are available for those in need.  In addition to Satellite Prolink, local business sponsors include:  Garl and Sons, Lowes, Gunder’s Auto Center, and Nichols Scrap Metal.

The Victory Taekwondo Chung Do Kwan Association, VTCDKA, provides the students uniforms, sparring gear and certificates of completion.  Completion requires the physical knowledge as well as a written test of the subject matter, to support both fun and education.  Classes are held Monday, Friday, Saturday, and Sunday afternoons, at three church sponsored facilities:  Abundant Life, Lakeland Acres Baptist, and Crestview Baptist churches of Lakeland, FL.

For more information on how you can help our local Taekwondo programs, contact:  David Ashley, via email: dcm3@verizon.net or call:  863-559-9414.

admin SPLmain

The NAA Winter Symposium, in Park City, UT, was a big success.

The attendees included owners, operators, and executives, who shared their expertise for everyone’s benefit.  Topics ranged from generational business trends to marketing techniques for today and the future.  Julie Carter, CEO, of Satellite ProLink, Inc. presented:  Mission 2010, Maximize Media Options.  Click here to view on line.

Other Satellite ProLink, Inc. attendees included:
Billie Jo Glisson and Chris Stahl.

admin SPLmain

Satellite ProLink, Inc. participates in the CAI 2010 Fun Auction!

Donations include:  Advertising Packages, Association Memberships, Educational Sholarships, Fun Trips, Items, and more!  The Live event begins on Tuesday, March 23, 2010, at 6 PM, eastern.

Hurry!  We are accepting bids Now!  Click here, to Bid On Line.

admin SPLmain

I recently attended an American Marketing Association event and while enjoying the Facebook seminar, I was slapped in the head with a board! Seriously, that’s how it felt. All of the options for specialized marketing to individuals are at our fingertips. I knew this but I was guilty of over thinking the options, in Facebook; I hesitated to use them. You probably have done this too!  You know all the tools you need to produce a following of loyal, interested clients and friends are there. All you have to do is… Use it!  Be social.

And so it began:  I created our SPL Facebook page, started gathering “fans”, and began the conversation.  Jumped in and made friends.  Next, we got busy producing auction marketing campaigns, and the Facebook page got pushed aside… we pulled over on the shoulder.  Guilty as charged!!   …per the article by Ryan George, in the June edition of the NAA Auctioneer magazine.  Ryan helped us realize what we did, or rather, what we haven’t been… being social.

Jump in, Make friends, Share ideas, Be social

See you soon,

Jason

admin SPLmain

Dan Mahaney at the Indiana Auctioneer Association

Dan Mahaney, Specialty Properties by Auction, stops by at the Indiana Auctioneer Association, to visit with friends at Satellite ProLink, Inc.  to discuss current trends in the luxury real estate marketplace and emerging opportunities nationwide.

admin SPLmain Dan Mahaney, Specialty Properties by Auction, stops by at the Indiana Auctioneer Association

Billie Jo Glisson addresses the Indiana Auctioneer Association

admin SPLmain Billie Jo Glisson addresses the Indiana Auctioneer Association

Hugh Miller, CAI, AARE, GRI, CES, and Billie Jo Glisson at IN auctioneer association

One of the honorees of the Indiana Auctioneer Association, the National Auctioneer Association and a long time friend of Satellite Prolink, pictured here with Billie Jo, is Hugh Miller, of Curran Miller, a Licensed Auctioneer and Real Estate Broker in multiple states.

admin SPLmain Curran Miller, Hugh Miller, with Billie Jo Glisson at the Indiana Auctioneer Association

Billie Jo Glisson with Indiana Auctioneer Association marketing panel

The Indiana Auctioneer Association invited SPL to participate with the auction marketing panel.  Everyone was in agreement print ads and direct mail were still vital; however, there was a great deal of curiosity as to the power of search and social media marketing.  Billie Jo was able to share SPL’s successes and experiences with both marketing methods.

admin SPLmain Indiana Auctioneer Association marketing panel, keyword search, social media marketing

J. Carter & B. Glisson in IN

Indiana Auctioneer Association welcomes Satellite ProLink, Inc. to the state conference.

It was our first time visiting this group and we learned they have a big enthusiastic auction company membership as well as a large diverse vendor trade show.

admin SPLmain Indiana Auctioneer Association

Hurricane Irene’s drama has ended; now the aftermath clean up begins.

The American Red Cross is one organization that will be there.

If you would like to help, check out their programs at: 

http://american.redcross.org/site/MessageViewer?em_id=11108.1&pgwrap=n

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It has arrived; the great flood of real estate inventory; ready for liquidation – Do you think you are ready to do those big government auctions?

Aside from getting your portion of the paperwork filled out, you should consider the information on your subcontractors as well. It has become apparent, that the government agencies, who can affect your chance of getting the business, are concerned about who you share the responsibilities with and that the allocated funds are dispersed beyond a single company, to a diverse group.

FYI, Satellite Prolink, Inc. is officially registered as a woman owned business and positioned to assist you, as your subcontractor, when bidding on government auction opportunities.  Please let us know how we can be of assistance to you.

Best wishes for success,

Julie

admin SPLmain government auctions

Georgia Auctioneers Association provides great benefits to its members; one is the big discounts in the Atlanta Journal Constitution. For more info on how you can take advantage of those rates, contact Satellite ProLink at 800-510-5465 or email info@satelliteprolink.com.

admin SPLmain Atlanta Advertising Discounts

Shared efforts produce the best results.
By now, you have heard about the disasters in Japan. Thru all the tragedy, have you noticed their sense of dignity and calm? The Japanese culture emphasizes unity and harmonious interdependence. They say, “We are in this together”.

We achieve more thru mutual assistance and cooperation. To help the earthquake and tsunami victims and support the Red Cross disaster relief efforts, see their widget on the Satellite Prolink team or contact pages, on our site.

Thank you,
Julie

admin SPLmain

Julie and Billie Jo recently traveled to Memphis TN, to meet with the Marknet Alliance, a national network of professional auctioneers. Satellite Prolink’s  presentation covered communicating in the information age and how to select the appropriate media for the diverse needs of today’s marketplace; we covered everything from printed postcards and mail lists to social marketing and reporting thru project management systems; Ruthie Taylor, summed it up with, “Regardless of what we are selling, it is all about helping our clients to meet their objectives.”

While in Memphis, we had the honor of touring the St. Jude Children’s Research Hospital. Part of their mission is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. No child is denied treatment, based on race, religion or the family’s ability to pay. St. Jude provides a holistic approach; taking into account the social, emotional, and physical conditions in treating illness. We urge you to learn more about how you can help the St. Jude organization, to help our children.

admin SPLmain Marknet, Memphis, St. Jude's Children hospital